Campaign Brief

Company *

Leader *

Email *

Phone *

Brand

Campaign name

Campaing period suggested, for example: 6 months

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Background
Guide: (Explain the general framework of the market and how the brand behaves. Let us know information such as: The Brand history, competitors, and target.)

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Goals
What do you want to achieve?

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Target description
Group of people or population that we want to impact with this campaign. The target is defined by sex, age, preferences, demographic and psychographic profile and more.

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Consumer insights
Consumer Insight means the capacity to gain an accurate and deep understanding of the consumer. To observe, detect and sense the consumers lifestyle and their feelings.

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Category insights
Category Insight means the capacity to gain an accurate and deep understanding of the market and the industry competition in where our product or service will raise.

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Key message to communicate
Main porpuse of the campaign

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Why the consumers have to believe in your?
Is the base of your campaing.

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What should be the style and tone for the
In this part you must determine the type of language that you want us to use for the campaign. For example: boring

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Product or activity description

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What is it?

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What is it for?

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How is it done or use?

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Prices?

Products?

Marketplace?

Distribution channels?

Product or service benefits

What barriers does the product or service have?
Costs, distribution channels, poor quality, others..

What positioning do you think your product has in the market?

Target audiences: Profile, sex, age, city, country, preferences, others.

Competition? Sure!

Competition advantages

Competition disadvantages

Suggested media

Media estimated budget

References or ideas