Campaing period suggested, for example: 6 months
Guide: (Explain the general framework of the market and how the brand behaves. Let us know information such as: The Brand history, competitors, and target.)
What do you want to achieve?
Group of people or population that we want to impact with this campaign. The target is defined by sex, age, preferences, demographic and psychographic profile and more.
Consumer Insight means the capacity to gain an accurate and deep understanding of the consumer. To observe, detect and sense the consumers lifestyle and their feelings.
Category Insight means the capacity to gain an accurate and deep understanding of the market and the industry competition in where our product or service will raise.
Key message to communicate
Main porpuse of the campaign
Why the consumers have to believe in your?
Is the base of your campaing.
What should be the style and tone for the
In this part you must determine the type of language that you want us to use for the campaign. For example: boring
Product or activity description
What is it?
What is it for?
How is it done or use?
Product or service benefits
What barriers does the product or service have?
Costs, distribution channels, poor quality, others..
What positioning do you think your product has in the market?
Target audiences: Profile, sex, age, city, country, preferences, others.
Media estimated budget
References or ideas